Hi, I'm Angie Ngọc Nguyễn
I believe great customer experience doesn't happen at the complaint desk, it's designed long before a customer ever needs to complain.
That belief is at the heart of everything I do: helping companies stop firefighting and start building experiences customers remember, return to, and recommend.
Learning, training, and seeing service in the wild
I'm currently pursuing a DBA at Golden Gate University and training Muay Thai three mornings a week—a routine that keeps me sharp for everything else on this page. I write and speak about CX through my “Tôi Đã Ghé · Been & Seen” review series because I believe the best way to teach good service is to show it in the wild.
Training and consulting
Whether you want to grow your own skills, upskill your team, or fix the experience your customers get, there's a way we can work together.
Open courses
Practical CX & Operations courses for professionals and business owners who want skills they can use right away.
See coursesIn-house training
Programs built around your team and your business, from short workshops to multi-day programs.
Training for companiesCX consulting
Hands-on support to help your company stop firefighting and design experiences customers remember, return to, and recommend.
Book a discovery callLet's connect
Follow along on LinkedIn and TikTok, or reach out directly.